Gold Performance from the Olympic Opening Ceremonies
Danny Boyle’s Opening Ceremony for the 2012 London Olympics brought audiences on a beautifully chaotic journey through many iconic moments in modern British history. It made for an awe-inspiring beginning to the world’s most legendary event.
Ironically, while much of the world watched live as the 2012 London Olympics began, American audiences had to wait until prime-time to watch the lighting of the flames. NBC spent $1.3 billion on